In the past few days, a Nio owner broke the news that his vehicle and the car navigation interface had pop-up advertisements, and blocked more than half of the navigation screen, so he could not use the navigation map.
The advertisement displayed in the advertisement pop-up window is the brand-new fashion and environmental protection brand BLUE SKY LAB under NIO Life, which was first launched in Shanghai Fashion Week.
The content posted by the Nio owner on WeiBo (one of China’s largest social platforms) sparked discussion among Chinese netizens.
On October 13(China time), Nio responded to the Economic Review (Economic View is a financial media sponsored by China News Agency):This is Nio’s own business notification push. Nio will not use the car screen for advertising business.
According to the Economic View report, the netizen has edited his WeiBo and said, “Correct it: it is not a pop-up advertisement. It is a push advertisement clicked on by the notification bar. (If I misled everyone, I apologize to you.)”.The netizen said in the comment section at 14:52, to share the latest news,Nio has withdrawn the “advertisement”.
This matter seems to have been resolved under the reports of the Chinese media, but it has also triggered a bigger controversy, that is: can new energy vehicle manufacturers use their own system permissions to push any form of commercial advertising on users?
According to the Economic View report, some Chinese netizens believe that this is not a mandatory advertisement and requires users to manually click to display it; some netizens are asking: why do the cars I buy have advertisements? Will advertising revenue be shared with car owners?
Whether new energy vehicle manufacturers can use car screens to recommend advertisements for their users is still a topic to be discussed. Carnewschina welcomes you to leave your views in the comment area.
source：https://www.163.com/tech/article/GM6N53U7000999LD_pa11y.html
http://www.jwview.com/jingwei/html/10-13/434567.shtml
picture: WeiBo
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October 18, 2021 at 06:29PM
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